The Rise and Decline of Tourist Destinations – The Butler Model

Prof. Richard W. Butler’s work in 1980 started a discussion about tourism carrying capacity and sustainability. He saw that tourism attractions are fragile and need to be carefully managed so that they are not allowed to exceed their capacity limits. After all, who wants to stay at a resort that feels overcrowded and over-commercialised? As Butler points out, tourism destinations carry with them the seeds of their own destruction. The trick is to manage tourism destinations so that they do not self-destruct.

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